MPI delivers industry-leading stability with 0.90+ YoY correlations by combining multiple metrics into a single, reliable index.

BOSTON, June 24, 2025 /PRNewswire-PRWeb/ -- Apptopia, the leader in mobile consumer activity data for the investment community, today announced the launch of its latest innovation: the Mobile Performance Index (MPI). This new index combines Apptopia's proprietary user behavior metrics from its device-level data panel with traditional app store intelligence metrics into a single, consistent index, offering investors the most stable correlation available against public company KPIs.

A Single Index, Built for Alpha

While many alternative data solutions rely on fragile, one-to-one correlations that frequently break — like downloads or DAU — MPI is engineered to withstand the volatility of evolving company growth drivers. MPI maintains an average 0.90+ year-over-year correlation across 300+ public company KPIs.

"Investors don't need more data, they need more dependable signals," said Jonathan Kay, Founder and CEO of Apptopia. "With MPI, we've created a metric that doesn't just correlate today but stays reliable quarter after quarter. This is the single most powerful metric we've developed in our 10+ years doing this."

This new approach delivers alpha-driving insights without the risk of overfitting or signal decay, making it uniquely suited to both fundamental and quantitative investment strategies.

To learn more or to request a 90-day trial of MPI, visit www.apptopia.com or contact jwagg@apptopia.com.

About Apptopia

Apptopia powers investment-grade mobile consumer activity data, tracking billions of real signals — downloads, usage, retention, transactions—across 125,000+ apps and 7 million devices. Our proprietary consumer panel and AI‑driven models offer transparent, high‑fidelity insights into real customer behavior. Used by enterprise brands, hedge funds, and equity analysts, Apptopia enables data-driven decisions through deep mobile usage intelligence and seamless integration into quantitative and fundamental workflows.

Media Contact

Justin Wagg, Apptopia, 1 7276562178, jwagg@apptopia.com, apptopia.com

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SOURCE Apptopia