Consent collected through Dataships now flows into Listrak automatically, with each subscriber's opt-in type preserved.

LITITZ, Pa., Nov. 5, 2026 /PRNewswire/ -- Listrak, the cross-channel personalization platform, today announced its new integration with consent optimization platform Dataships. Dataships and Listrak work together to help consumer brands grow their direct marketing audiences while maintaining compliant consent practices across regions.

Dataships optimizes how marketing consent is collected across forms, checkout, confirmation pages, and other collection points, showing each shopper the appropriate consent experience based on factors like location, consent history, and applicable regulations. Through the Listrak integration, subscribers and their consent status collected through Dataships flow directly into Listrak, with no manual exports or imports, allowing brands to activate those audiences across their marketing programs. Single opt-in contacts are subscribed right away, double opt-in contacts receive Listrak's confirmation email, and unsubscribes in Listrak sync back to Dataships, so consent records stay aligned on both platforms. 

Use cases of the Listrak + Dataships integration include:

• Consent optimization. Dataships optimizes forms, checkout, confirmation pages, and anywhere else direct marketing consent is collected, showing every shopper the right ask based on their location, consent history, language preference, and more, which helps brands grow email audiences from their customers.
• Consent compliance. As each ask is optimized for growth, compliance is enforced underneath so no ask that could bring a brand out of compliance is shown. Opt-ins are stored as a permanent timestamped record, so brands stay compliant everywhere they sell and can prove exactly who they can legally reach.
• Consent intelligence. Dataships measures how marketing consent performs across channels, markets, and collection points and provides benchmarks, so brands understand the impact marketing consent has on their business, including audience growth, incremental revenue, and overall compliance posture.

"Since growing your audience and staying compliant go together, consent should follow the shopper into the marketing platform automatically," said Leah Beitler, VP of Partnerships & Ecosystems, Listrak. "With Listrak's compliance center of excellence combined with Dataships' consent expertise, retailers grow their lists by increasing opt-ins across channels while staying aligned with regional rules."

"Dataships is built on the belief that compliance is the infrastructure for growth," said Matt Gottron, Head of Growth, Dataships. "Through our Listrak integration, retailers access a connected approach to audience growth, compliance, and retention marketing, which results in increased long-term customer value."

About Listrak

Listrak is the cross-channel personalization platform for retail. By unifying customer data, identity, AI, and cross-channel marketing in one platform, Listrak enables retailers to deliver relevant, personalized experiences across email, SMS, RCS, app, web, and in-store. Listrak helps brands win new customers, increase engagement, drive conversions, strengthen loyalty, and grow revenue. Listrak publishes quarterly retail marketing benchmarks, drawn from data across its platform, at https://www.listrak.com/quarterly-benchmarks. For more information, visit https://www.listrak.com/.

About Dataships

Dataships is a marketing consent optimization platform for consumer brands. We optimize forms, checkout, confirmation pages, and anywhere else direct marketing consent is collected to help brands grow email, SMS, and WhatsApp audiences, stay compliant wherever they sell, and understand the impact marketing consent has on their business. For more information, visit https://www.dataships.io/.

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SOURCE LISTRAK