Industry Alliance Aims to Close the Gap Between Certification and Clinical Confidence in Aesthetics
Tampa, United States - June 15, 2026 / ClinicGrower /
FRISCO, Texas, June 15, 2026 — The medical aesthetics industry is growing faster than the systems designed to prepare people to work in it. Across the country, licensed providers, including registered nurses, nurse practitioners, physician assistants, and physicians, complete their credentialing and step into aesthetic practice with technical permission but, in many cases, without the hands-on clinical foundation that confident, safe injection requires. It is a gap the industry has long recognized and rarely fixed.
NOVI Society and ClinicGrower have announced a strategic partnership designed to change that. The collaboration pairs NOVI's vertically integrated provider platform with ClinicGrower's national network of aesthetic practices and its work supporting providers in building sustainable, patient-centered businesses. NOVI's platform combines hands-on injection certification, ongoing NOVI MD Board medical oversight, and practice operations infrastructure in a single system.
"A lot of providers in this industry learned to inject from videos, or from a half-day weekend course, or from a colleague who showed them the ropes," said Bref McHugh, CEO of ClinicGrower. "That's not training. That's exposure. And the providers who go through that kind of exposure don't always feel it until they're sitting across from a patient who trusts them completely."
"We founded NOVI Society because we saw a disconnect between certification and true clinical readiness," said Ashlan Greenfield, Co-Founder and CEO of NOVI Society. "Providers deserve more than a certificate. They deserve a pathway that builds their confidence, helps them maintain compliance, and gives them the infrastructure to grow a sustainable practice. Our partnership with ClinicGrower extends that mission, connecting providers with both the clinical foundation and the business resources they need to succeed."
A Hands-On Path to Certification
The platform's Tox & Filler Masterclass is a full-day, immersive program in which licensed providers practice injection sequences on live models under the direct guidance of senior instructors. It is not lecture-based, and it is not theoretical. Participants work through real neurotoxin and dermal filler cases, receiving real-time feedback until techniques are sound and repeatable.
Completion of the Masterclass is paired with ongoing access to NOVI MD Board coverage, meaning that providers who train through NOVI do not return to independent practice without clinical support. Their scope, charting standards, and compliance are housed within the NOVI platform, a structure that supports both the provider and the patients they serve.
"Empowering providers to practice compliantly and confidently," said Jenna Bichler, Co-Founder and COO of NOVI Society, "is the principle that shaped every element of this platform, and why a partnership like this one makes sense for the providers we serve."
"Providers who train the right way feel different in the room," said Brad Ferris, RN, Chief Clinical Officer of ClinicGrower. "That shift comes through in how they communicate with patients, how they approach a treatment plan, and ultimately in the kind of practice they build. What NOVI has built gives providers the foundation to do this work with real confidence, and that is exactly what our network needs."
Meeting Growing Demand in Aesthetic Medicine
The partnership comes at a moment when demand for qualified aesthetic providers is accelerating. As med spas and aesthetic practices continue to expand into new markets and serve more patients, the question of clinical preparation has become a point of differentiation, not just for individual providers, but for the practices that employ them and the patients who sit in their chairs.
The NOVI Tox & Filler Masterclass runs through June and July 2026, with sessions held at the Hyatt Regency in Frisco, Texas. Class dates include June 20, June 27, and July 18. Enrollment is limited per session. Licensed providers in the ClinicGrower network have access to a dedicated enrollment pathway through this partnership. Those interested in learning more or reserving a seat can connect with the NOVI team directly to identify the session that best fits their schedule and practice goals.
About NOVI Society
NOVI Society is a members-only platform for aesthetic medical providers, built around the integration of injection certification, NOVI MD Board medical oversight, and practice operations support. The platform is designed to serve providers from initial training and certification through ongoing compliance, professional development, and patient-facing visibility. For more information, visit https://novisociety.com.
About ClinicGrower
ClinicGrower partners with medical aesthetic practices across the country to support patient acquisition, retention, and sustainable profitability through growth marketing systems and strategic consulting. The company is led by CEO Bref McHugh and Chief Clinical Officer Brad Ferris, RN. For more information, visit https://clinicgrower.com.
Media Contact
Ashlan Greenfield, Co-Founder and CEO, NOVI Society
Email: support@novisociety.com
Website: https://novisociety.com
Contact Information:
ClinicGrower
1906 North Armenia Avenue, Suite 203, Tampa, FL 33602
Tampa, FL 33602
United States
Brad Ferris
https://clinicgrower.com/
