CHICAGO, Aug. 11, 2025 /PRNewswire/ -- McDonald's is bringing its most iconic characters and worlds to life in an all-new way. Introducing McDonaldland VR — an interactive digital universe launching alongside the new McDonaldland Meal.

Starting August 12, fans can transport themselves into McDonaldland like never before. Whether through Meta Horizon Worlds on Meta Quest or a seamless Web VR experience, visitors can explore vibrant zones, meet classic characters, play games, and unlock surprises — all from the comfort of home.

Rediscover a Whimsical World Like Never Before

Inside McDonaldland VR, fans can:

• Meet Classic Characters: Interact with Grimace, Hamburglar, Birdie, and others — all fully animated and part of your journey.
• Play Interactive Mini-Games:
  • Mt. McDonaldland Shake Challenge: Hop aboard The Captain's ship to collect shake ingredients from an erupting volcano.
  • Golden Arches Obstacle Course: Navigate condiment geysers, rapids, and oversized landmarks in a fast-paced, multi-zone adventure.
• Explore Themed Worlds: Roam through the Apple Pie Tree Forest, Hamburger Patch, and Filet-O-Fish Lake, each packed with interactive surprises and moments of delight.
• Find Hidden Collectibles: Hunt for Mt. McDonaldland Shake icons and unlock Easter eggs throughout the world.
• Earn Exclusive In-Game Wearables: Complete quests to unlock items like the Mayor McCheese Hat, Burger Buddy Backpack, and Ronald McDonald's Guitar.

How to Access

McDonaldland VR launches August 12 on:

• Meta Horizon Worlds (via Meta Quest VR)
• Web VR (browser-based; no download required)

Introducing the McDonaldland Meal

Launching alongside the VR experience, the limited-time **McDonaldland Meal** will be available at participating McDonald's locations nationwide. Each meal includes a choice of a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, World-Famous Fries, a limited-edition Mt. McDonaldland Shake, and one of six collectible McDonaldland character souvenir kits — available while supplies last.

McDonald's is inviting fans to explore, play, and connect in bold new ways. Step inside McDonaldland VR and experience a world where the Golden Arches are just the beginning. This VR experience is developed by McDonald's media agency, Admerasia.

To learn more and preview the experience, visit mcdonaldland.com/vr

Media Contact:
Michael Lai
michaell@admerasia.com 
212-653-9127

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SOURCE McDonaldland VR