Bragg Appoints YellowFin to Drive Its European Expansion
Thame, United Kingdom - October 11, 2026 / YellowFin Marketing /
Heritage wellness brand taps London-based agency to bring its organic apple cider vinegar and pantry range to new markets
YellowFin, the UK branding and marketing agency specialising in hospitality and wellness brands, has been appointed as the marketing agency overseeing the UK and European expansion of Bragg Live Food Products.
Founded in 1912, Bragg is a family-rooted wellness brand known for its organic apple cider vinegar, nutritional yeast, olive oil, and liquid aminos. Its products are sold through health food stores and retail partners across the UK, Ireland, the Netherlands, and Italy. Bragg is a certified B Corp, and its range is built on the principle of making wellness accessible to everyone.
YellowFin will lead the marketing strategy for Bragg’s next phase of growth, covering brand positioning, digital content, SEO, and retail-facing marketing support for new partners across Europe.
“Bragg has built a trusted name over more than a century, and the opportunity now is to bring that story to a wider European audience,” said Guy Holmes, Founder of YellowFin. “We’re excited to work with a brand that combines genuine heritage with a strong commitment to quality and sustainability.”
YellowFin’s appointment follows a retail partnership proposal that helped open conversations with new UK high-street retailers. The agency will support Bragg’s retail and distribution teams with materials designed to help partners and shoppers understand the brand.
About Bragg Live Food Products
Founded in 1912, Bragg is a wellness brand offering organic, science-backed products rooted in nature. Bragg is a certified B Corp. Learn more at bragguk.co.uk.
About YellowFin
YellowFin is a UK branding and restaurant marketing agency specialising in restaurant, hospitality, and wellness brands. Its services include brand identity, SEO and AEO, website design and copywriting, and digital content. Learn more at yellowfin.marketing.
Media contact
Guy Holmes
Contact Information:
YellowFin Marketing
13 Upper High Street, Thame
Thame, Oxfordshire OX9 3ER
United Kingdom
Guy Holmes
+44 1844 510043
https://www.yellowfin.agency
